What's happening at Gridstone.

What this blog is for

Gridstone is a signed-in product for web design and local SEO agencies. You choose a city, a search radius, and a contractor trade. Each Job pulls Google Maps businesses and ranks them by a visible need: no website, a thin review count compared with similar shops in that market, or a weak rating. Phone and email stay separate from that score, so a reachable listing is not automatically a good pitch.

These pages explain that workflow in writing. Industry guides describe what comes back from a Job, which fields you can export, and how that differs from buying a downloaded spreadsheet. Comparison posts, such as the Apollo.io alternative, are for people choosing a prospecting tool rather than a trade.

How a Gridstone list is built

You pick the market, not a pre-bought national file. Radius is 2 to 50 km. Each Job returns 20 to 100 businesses. The focused Jobs workflow covers HVAC contractors, plumbers, roofers, and electricians. You also choose the opportunity you sell: web design, local SEO, or reputation.

Results reflect the listing data available when the Job runs. Optional enrichment can fill in a missing website or contact detail. Export is CSV, so you can take the evidence into the CRM or outreach tool you already use. Gridstone does not run email sequences, and it does not publish a public API.

Who should read these guides

Agencies that sell websites, local SEO, or reputation work to local contractors. If you already prospect from a contact database, these guides show the other starting point: a city and a trade, ranked by a reason to talk. If you currently scrape Maps by hand, they show which signals Gridstone checks so you are not guessing from a raw row.

• Web design Jobs surface contractors whose Google Maps listing has no website.
• Local SEO Jobs compare review volume with similar businesses in that market.
• Reputation Jobs look at weak ratings with enough reviews to make the gap specific.

How to use an industry page

Start with the trade you actually sell. Read what the Job returns, then run one city as a test. The page is not a downloaded email list. It is a description of a live search you run inside Gridstone. When you export, the opportunity signal stays beside the business and contact fields.

Some industry URLs cover niches outside the focused Jobs trades. Those URLs stay as written guides. The product search itself is still HVAC, plumbing, roofing, and electrical.